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The launch of this sustainable household care brand can be traced back to cleaning Air Jordans sneakers.
November 13, 2023
By: Lianna Albrizio
Associate Editor
ResearchAndMarkets.com projects the stain remover market to reach $6.1 billion by 2027 with a CAGR rate of 5.4%. Analysts say awareness of laundry hygiene in the wake of global health concerns coupled with an increase in innovative packaging options and environmentally conscious stain removers are circulating its growth. Indie fabric protectant brand ProofPlus is championing foolproof sustainability and safety from shoe-proof to home and baby-proof as evinced in its name. Happi sits down with ProofPlus CEO, 25-year-old David Zamarin, who talks to us about his household cleaning brand, the establishment of which all stemmed from restoring a pristine pair of Air Jordans.
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